Our goal is to quickly determine who's linking to your competitor so you can replicate as many of your competitor's high-quality links as possible. We can also view links just from other sites, or include links from the internal pages on site you're evaluating.

We're interested just in who's linking to your competition, so we'll focus on external links.  This would help us take you a step further than your competitor thus providing you a Winning Edge over the others.

Internal Linkage: With so much time spent being myopic over external links (development of one-way,reciprocal links or building your blog roll), people often forget that they have the most relevant authority website sitting right under their nose - their own web pages.

Instead of looking past your own site, how could anything be more on-topic than the web pages you have complete control over. If the web pages are aged and already have page rank, then it's just the icing on the cake. By tweaking the structure of how your web pages pass rank, you can essentially mold how search engines treat the content on those pages.